1:42 PM
Careful with click fraud, the clique's dishonesty in link PPC. Click Fraud was the big problem in the PPC network, and happened because of 2 matters:
- The competitor, the owner of the business sometimes mengklik the advertisement that his position was more high-ranking than them, with the intention got the position was more high-ranking by kicking his competitor left the arena, on the basis of because of running out of the advertisement fund or frightening the owner of the business to the end they reduced his bargaining.
- Site scamming the search engine, the owner of the site that undertook AdWord in his site (through the Adsense program), or the PPC distribution program that was same, occasionally clicked personally the advertisement in their site with the intention increased his income.
This was the big problem for the very expensive key word.
Sometimes this clique came manually, his person personally in front computer and clicked the available advertisement.
Or used the special program to clicked the certain advertisement.
How many was the case big click fraud this?
Followed several estimates, dishonesty happened in the range 20 % from all the cliques for the category of the very competitive advertisement.
So how you responded to him?
Firstly, must be remembered that only because of several cliques that possibly happened because of dishonesty, not meant PPC could not benefit.
You could consider the clique's dishonesty as the cost of the business.
Possibly quite true had the visitor in fact that mengklik the advertisement but did not buy not meant them was not significant.
That important was his ROI calculation.
Of course, in several cases click fraud became the serious problem, until just like that could not be ignored, and made PPC total did not import the profit.
So how avoided the danger click fraud that?
Has ROI Anda been true?
- Relied search engine, all search engine claimed had the department antifraud, and Google several at this time menentutan people who were claimed did click fraud.
On the other hand, his problem was very big for the PPC advertiser to only relied search engine. - The activity cheque apart from the habit in the hit logs you, if you saw suddenly the jump of the traffic to the site happened came from the advertisement, you possibly became casualties from click fraud.
- Considered to use detector fraud, if you had the PPC budget that more, you must be serious to consider used detection equipment of dishonesty, was gotten by several sorts like; ClickDetective, Click Defense, Click Risk, Clicklab, and WhosClickingWho.
This system will guide you to the person that mengklik your advertisement repeatedly, several detector fraud claimed could identify when the person mengklik in one or twice a week. - Don't bargained for the very expensive key word, if your key word was $50 per the clique, believed you were the main target for dishonesty!
If you must use this key word, you must use detection equipment of dishonesty.
If you were sure you were the main target of click fraud, contacted the network of PPC. Mereka will return capital if you encouraged was hard enough and convinced them you were really deceived.
